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23 Gulf War, 89 Hang Seng Index, 93 Haraway, Donna, 117 Harper’s, 1 19 Harvard University, 6, 209 Hasselhoff, David, a hundred and forty Hawke, Ethan, 102 Hawken, Paul, 154, 206 Hawkins, Libby, 32 Headline News, 95, 133 Heilbroner, Robert, 206 Henry V(Shakespeare), a hundred thirty five High Horse Riderless (Rolt), 105-106 Hits FM, twenty five Hoffman, Abbie, 117 holidays, 55,181-182 Hong Kong, 93, 192 Hudson’s Bay Company, 66 Humboldt’s Gift (Bellow), 10-1 one «hungry ghosts,» 143 Huxley, Aldous, xiii, xv, 143, 192, 197-198 IBM, 113 earnings gap, 114 Independence Day, 38 242 Index Index of Sustainable Economic Welfare (ISEW), 89-90, 91 India, 25 individualism, 65 Indonesia, 92, a hundred and fifteen industrial pincers, 134-136 data overload, 23 infotoxins, 24-25 instincts, honoring of, xv «built-in spectacle,» 214 International Chamber of Commerce, 70 Internationale Situationniste, 103, 121 International Monetary Fund (IMF), 70, 85 Internet, 7, 34,102,190 chat groups on, 43-44 cyberjamming on, 132-133 social and psychological effects of, 43-46 as unreality, 21-22 Inuit, seven financial investment cash, 92-93 Invisible Giant (Kneen), 174 Irving, John, 46-47 ISEW (Index of Sustainable Economic Welfare), 89-90, ninety one Italy, 100 Jackson, Andrew, 67 Japan, xiv, 94, 106, 118-119 Jerry Maguire, 39 Jesus, 119 Jiang Zemin, 192 John, Elton, 39 jolts, 15-17,22 definition and results of, 15, 16-17 on tv, 15-16, 17 Jonesboro,Ark.,188, 189 Journal of the International Society for Ecological Economics, 88 «pleasure-to-things ratio,» 169 junk meals, see quick meals Justice Department, U.S., 176 Kael, Pauline, forty Kamakura, 106 Kant, Immanuel, 6 Kathmandu, 25 Kay, Jane Holtz, eighty two Kennedy, Peter, 208-209 Kerouac, Jack, 102 Kidder Peabody, ninety three «kidnapping,» of authenticity, 101 King, Martin Luther, Jr., xv Klein,Calvin,131,176,178 Kline, Alice, 171 Klite, Paul, 194 Kneen, Brewster, 174 Korea, North, 23, one hundred fifteen Kubler-Ross, Elisabeth, four Kuhn, Thomas, 204 «ladder of fact,» 187-188 Lamott, Anne, 4-5 Lapham, Lewis, 119 Lappd, Frances M., 172 giggle tracks, 37-38, 39 Lefebvre, Henri, 63 Lefties, 118-121 laws, 189 leisure time, one zero five Lenin,V.I.,103 Leontiev, Wassily, 204 Lettrist International, 99, 103 leverage details, 130-131 «libido of the hideous,» seven Life on the Screen (Turkle), 44, forty five Lincoln, Abraham, sixty eight Linklater, Richard, 102 Lipstick Traces (Marcus), one hundred litigation, 189, 193-197 «livability index,» 17 Living Green, 171 logging industry, 30-31, 153-154 logic freaks, 116 logos, company, 20-2 one , 26, 38, 72, one 3 one , 149, 167 Los Angeles, Calif., 103 Los Angeles Times, 34 Lowary, Robert L., 33 Lowery, Donald, 32 Loy, David, 157 Lungren, Dan, 161 lying, 143 Index 243 McDonald’s, 26, 78, 79, 132, 133, 135, 150-153,174,175 McDonald’s Student Center, 70 McLuhan, Marshall, xix, 102, 123, 149 macromemes, 124 Magna Carta, 185 «Malaise Generation,» 114 «male gaze,» seventy six Manchurian Candidate, The, 40-41 Mandela, Nelson, two 1 1 Mander, Jerry, 15 manic-depressive disorder, nine Marcus, Greil, 100, 104, 108 marketing: evolution of, 164 see also demarketing Marquette University, 34 Marshall, Thurgood, one hundred sixty Maslow, Abraham, 106 Massachusetts Bay Company, sixty six Maxwell House coffee, 172, 174 «mayhem take a look at,» 194 Meadows, Donella, 130, 131 which means, xi media, xi.xvii, 24, 185-199 agenda of, seventeen censorship and, 119 corporate advertisers’ command of, 33-35 consequences of violence in, 12, 188 «ladder of truth of the matter» and, 187-188 newness of, 12 possession of, 25, 186-187 refraining debate in, 150-153 battle from business regulate of, 190-199 ubiquity of, 186 see also television Media Carta, 124, 189-190, 192, 198-199 Media Foundation, see Adbusters Media Foundation meditation, 106 memes, one 75, one nine one , 204, 208, 2 one 1 definition of, 123 geopolitical warfare over, 123-127 meta-, 124, 185 Mencken, H. L., seven psychological pollution, see ecology of mind metamemes, 124, 185 Michigan, a hundred and sixty Microsoft, 193 Milan, 213 Milosz, Czeslaw, 99 «mindbombs,» 133 «times of real truth,» xiv-xv Monsanto, 70, 79, 132, 158 mood problems, 10, 12, one 15 brought on by detachment from nature, 3-7 Moore, Art, 32 Moore, Marianne, 14-15 Morain Valley Community College, 70 «moral acts,» 6 Morgan, J. P., sixty seven Mormon Church, 171 Mother Jones, 118 motion pictures, item placement in, 38-39 MTV, 15-17,25 MUDs (Multiple-User Domains), 44, 45, 46 Multinational Agreement on Investment (MAI), 70-71 Multinational Monitor, 118 multiple chemical sensitivity, 9 Murdoch, Rupert, 25, 186 «Mystical Forests,» 30-3 one Nader’s Raiders, 119 Nation, 118 National Film Board, 16 National Institute of Mental Health, ten National Lawyers Guild, 161 National Organization for Women, 161 nature, detachment from, 3-7 NBC, 32,35,132,196 Nebraska, 94-95 negamarketing, 164 neoclassical trance, breaking of, 204-209 Nepal Television, twenty five Nescafe, 172 Net, see Internet Netheads, 46 New Deal, 69 News Corporation, 186, 193 NewsHour, 34 newspapers, 25 244 Index New York, N.Y. , 52,160,167 New York (condition), 160, 163 New Yorker, 34 New York Observer, 9 New York Stock Exchange (NYSE), 93 New York Times, 23, 34 Niedzviecki, Hal, 114 Nike,39,101,149 1984 (Orwell), 198 Nobel Prizewinners, 201 sound, 13-15, 16 North Korea, 23, one hundred fifteen North River Sugar Refining Corporation, one hundred sixty nostalgia, fifty nine Notre Dame, 103 NYSE (New York Stock Exchange), 93 obesity, 12,79 «Obsession Fetish,» 31, 177 obsessive/compulsive dysfunction, 9 Oh, What a Blow That Phantom Gave Me!

102 oppositional, xvii Culture Jammer’s Campaign Head- quarters, 3 one lifestyle jamming: assertiveness instruction workshop for, 145-155 as direct action, 129-136 as ethical very important, xv living in the minute and, 106 manifesto of, 128 overviews of, xvi-xvii, 1 1 1-1 13 practitioners of, xi-xii, 111-112 in revolutionary continuum, ninety nine social likely of, 135-136 as halting the stream of spectacle, 107 «culture of simulation,» forty six Culture Trust, 1 14 «minimize,» one hundred seventy five cyberfeminists, 117 cyberjamming, 132-133 cyberspace, see Internet cynicism, xv-xvi, 25, 141, 143,211 Dadaists, 99,100,102 Daly, Herman, 89, 206 Debord, Guy: on revolution, xvi suicide of, 102, one zero five writings of, 102-103, 104, 106, 214 Declaration of Independence, sixty six Declaration of the Rights of Man and of the Citizen, 186 demarketing, 124, 149-150, 164, 165-183 description of, 166-167 detourningmd, 168 uncooling and, 169-183 democracy, 185, 188 «democracy of fake drive,» 104 260 Index Denver, Colo., 194 Denver, John, 34 «depatterning» experiments, 19 despair, 9, 10 derivatives, ninety three derive, 102-103 detournement, 108, 146,214 definition of, xvii, 103 demarketing and, 168 discovering to, 147-148 subvertising as, 131-132 Diagnostic and Statistical Manual of Mental Disorders (DSM IV), 6 Diana, Princess, 39-40 Diesel denims, 23 Diet for a Small Planet (Lappe) ,172 immediate motion, 129-136 discovering leverage details for, 130-131 pincer strategy for, 134-136 subvertising as, 131-132 tv and, 133-134 disinformation, 24 Disney, 186, 193 dissociative problems, forty four distancing, 172-174 Dominguez, Joe, 169 doomsday meme, 124 Doordarshan, twenty five Douglas,WilliamO.,68 Dow Jones Industrial Average, 93-94 downshifters, 53, 169-172 Dunn, Seth, 179 Dylan, Bob, 102 Earth summits, 116 Eastern Europe, 90-92 ingesting problems, 73 ecocide, xiv ecofeminists, 117 ecological economics, 86-90, 202-203 Ecology of Commerce, The (Hawken), 154 ecology of intellect, 9-27 marketing and, 18-21 environmental motion of the thoughts and, 26-27 erosion of empathy and, 22-23 data overload and, 23-24 infotoxins and, 24-25 jolts and, 15-17,22 media-induced shock and, 17-18 psychological environment and, one three sounds and, 13-15, sixteen psychological ailments and, 9-10 quantifying outcomes of psychological pollution on, 16-17 unreality and, 21-22 economics, see world financial system «eco-rage,» 141 eco taxes, 181 schooling, 189 Eisner, Michael, a hundred and forty electric power meters, a hundred thirty Elgin, Duane, 169 «emoticons,» 46 empathy, erosion of, 22-23 Enrages, 213 environmental challenges, xiv, one 3, 26, 82, 203 lecturers and, 115-1 sixteen ecological economics and, 86-90 Nobel Prizewinners’ warning about, 201 radical methods necessary for, 112 environmental lobby, 153 environmental motion, xi for psychological pollution, 26-27 E.R., 169 Ernst and Young, 93 Esquire, 44 Estonia, 33 EX, 38 European Round Table of Industrialists (ERT), 70 Evans, Ga., 70 excellence, 113 unique dancers, 75-76 expansionist economics, 86-88, 94, 202-203 Extra, 118 Exxon, 158 Exxon Valdez, 88-89, 203 Fashion File, 178 fashion sector, xi Adbusters critique of, 3 1 uncoolingof, 131, 175-179 Index 241 quickly foodstuff, 78, 79, 131, 133, 150-152 uncoolingof, 172-175 faxes, 147 Federal Communications Commission (FCC), 187, 189, 193, 194 Federal Reserve, ninety four Feldstein, Martin, 209 feminism, xi, 1 17-1 18 combat-or- flight reaction, 15 film commune, 29 Finch, Peter, 141 First Amendment, 194, 196-197 «flaming,» forty four food, 78-80 chemical additives in, 13, 78-79 cigarette company ownership of, 151 see also quickly meals «Forests Forever,» 30-31 Four Arguments for the Elimination of Television (Mander), fifteen Fox Tv, 70 «framing,» 44-45 France, xvi, 102,186,213 Frank, Tom, 114 free of charge speech, 68, 185-186, 187, 194-196 Freud,Sigmund,212 Gablik,Suzi,117 Galbraith,J.K.,213 Gandhi, M. K., xv Gap (store), 102 Garfield, Bob, 22, 176 GDP (Gross Domestic Product), 88-90, 91, 112,203 General Electric, 158, 186 Genuine Progress Indicator (GPI), ninety Germany, 89, ninety Gibson, William, 24 Ginsberg, Allen, 118 Gitter, Richard, 32 worldwide overall economy, 71, 85-96 as doomsday meme, 124 expansionist vs.

6-7 Adbusters, 31, 117, 119 Adbusters Media Foundational CBCsuedby, 194-196 magazine and website of, three one tv campaigns of, 31-33, 56, 58, 62,95, 126, 142, 170, 177, 193,206,207 web page of, 132 A.d.i.d.a. s (All Day I Dream About Suicide), one fifteen advertisers, media electricity of, 33-35 advertising and marketing, 18-21, 22-23, 24, one 19, 166, 167, a hundred seventy five subvertising and, 131-132, 133-134 television premiums for, 184 Advertising Age, 22, 176 «advertrocities,» 22-23 Alabama, 155, 160-161 Albania, 90-92, 94 alcoholism, 9, 10 Allen, Woody, 22, 52 Alternative Economics Committee, 208 ambient sounds, 13-14 America™, 146,215 great and, 113-114 company manage of, xii-xiii world wide affect of, xiv uncooling of, xvi-xvii unofficial record of, 65-71 American Association of Advertising Agencies (AAAA), 187 American Convention on Human Rights, 186 American Dream, finish of, 59-63 American Medical Association ( AMA), 188 America’s Funniest Home Videos, 37 Amusing Ourselves to Death (Postman), 24 «Anarchy in the U.K.,» a hundred anger, xv, 12, 139 «anti-language,» 2 one antitrust legislation and lawsuits, 67, 193 nervousness, 9 Apple, 102 Areata, Calif., 161 Archer Daniels Midland, 34, 172 Asian «tiger» economies, 94 Asphalt Nation (Holtz), 82 Australia, 20,21 authenticity, «kidnapping» of, one hundred and one automobile marketplace, 82-83 «Autosaurus» tv marketing campaign, 31, 126 Ayres, Robert, 88 Babette’s Feast, 79-80 «bads,» 89 Baffler, 114 bank charters, sixty seven banking companies, disputes with, 148 Banks, Ferdinand, 90 Barings Bank, 93 Barnes & Noble, 34 «batwing ailment,» 75 Baudrillard, Jean, forty Beatles, 101 Beattie, Ann, 44-45 Beatty, Jennifer, 70 «wonderful functions,» 6-7 Before Sunrise, 102 Bellow, Saul, 10-11 Benetton, 22-23, 26 Bentley, David, 20 238 Index Berisha, Sali, 92 Bertelsmann, 186 Bestfoods, 20 Beverly Hills Bar Association, 197 bicycles, bicycle lanes, 179, one hundred eighty Big Enemies, a hundred and five Bill of Rights, sixty eight bioeconomics, 86-90, 202-203 Bird by Bird (Lamott), 4-5 Black, Conrad, 25 Black Friday, 94 Black Monday, 93, ninety four «black shakes,» 24 Blanton, Brad, 143 entire body graphic, 12, 73-74, 75 Boeing, 79 Bonn, 213 Borderline Personality Disorder, nine boredom, 105 Boston, Mass., 193 Boston Tea Party, sixty six bovine development hormone, 70 boycotts, 158, 163 Bradbury, Ray, 169 mind, one 16 brainwashing, 19 Brando, Marlon, 139 Brave New World (Huxley), 197-198 «breaking the outdated syntax,» 107 Brennan, William J., 160 British Columbia, 30-3 1 British East India Company, sixty six British Petroleum, 179 Brown, Willie, 179 Buddhism, 11, 106, 107, 108, 143, 157, 191 Bulgaria, 90 bulimia, seventy three Bunkyo University, 157 «Buy Nothing Day,» 32, 33, 62, 95, one 32, 170 Byrne, David, fifty two CAA (Canadian Advertising Association), 187 California, 4-6, 161 Calvin Klein, 23, 131, 175-179 Cameron, Ewen, 19 Cameron, Mike, 70 Canada, 25, 75,92,119,178 Canadian Advertising Association (CAA), 187 Canadian Broadcasting Corporation (CBC), 29, 31, 32, 194-196 Canadian Radio-Television and Telecommunications Commission (CRTC), 30, 187,193, 194 capitalism, customer, see consumer capitalism Cargill, 172 Carnegie Mellon University, 46 Carpenter, Edmund, 45 vehicles, 80-83,131,133 uncoolingof, 179-181 Carson, Rachel, 26 «cashing out,» 169 Catholic Church, 103 CBC (Canadian Broadcasting Corporation), 29, 31, 32, 194-196 CBS, 32,33,35,196 censorship, one 19 Center for Psychology and Social Change, six Central Intelligence Agency (CIA), 19 CFAX, 190-191 channel-surfers, 15 chat teams, on Internet, 43-44 Chicago, University of, 209 kids, television’s consequences on, 3-4, twelve China, 94, 115, 192,211 Christianity, 212 Christie, Linford, 20 Chronic Fatigue Syndrome, 9 Chrysler, 35 cigarette businesses, 119, 131, 151, 160-161 uncoolingof, 13, 125-127 citizens’ groups, 134-135 civil disobedience, xv civil rights motion, xi, 155, 21 1 Civil War, U.S., 67-68, sixty nine Clinton, Bill, 192 Clockwork Orange, A, one 1-12 CNBC, 188 CNN, 32, 95, 133,178,186 Index 239 Cobain, Kurt, fifty two Cobb, John, 89 Coca-Cola, 21, 25, 39, 70, 79, 174 «Coke Day,» 70 Coleman, Ronald, 89 university student apathy, one 15 «commodity signal price,» 40 communism, one hundred forty Condon, Richard, forty confronting corporations, 149-150 Congress, U.S., 159 Constitution, U.S., 68, 161 client capitalism, xvi, 106, a hundred and forty cartoon about, 36 as cult, 51-57 diminished expectations and, 51-52 taste fading from, 212 programming of shoppers in, 37-41 uncoolingof, 169-172 unethical character of, xv great, 38,63, 106,212,215 company manufacture of, xiii cynicism and, xv-xvi definitions of, one 13-1 14 as international phenomenon, xiv see also uncooling company trusts, 69 organizations, 73-83 evolution of, 66-71 grounding of, 157-163 authorized «personhood» of, 68-69, 124, 157, 161 lawful obligation of, 158-160 political and cultural energy of, xii-xiii, xvii, 67-7 1,145 revoking charters of, 160-163, 162 seizing command from, 145-155 social contract amongst shoppers and, 76-78 «corrections,» in stock marketplace, ninety three cortex of mind, 116 Cosio d’Arroscia, a hundred Costanza, Robert, 206 Council for Tobacco Research, 160 criminal offense rates, sixty CRTC (Canadian Radio-Television Commission), 30, 187, 193, 194 Cruise, Tom, 38 Crystal Cruises, 34 culthood, buyer capitalism and, 51-57 lifestyle: corporate control of, xiii, xvii excellence and, 113 international homogenization of, 25-26 lateral vs.

186 telephone organizations, 147 telephone solicitation, 147-148 Teletubbies, 16 television, xi, xii, xiii, xv, 7, 14, 25, 29-35, 102,112,131,141-143,187,192 Adbusters abstinence campaign for, 31-32,56, 193 habit to, 189 promotion on, 19 promotion rates for, 184 sum of violence on, 194 body picture and self-esteem and, one 2 company advertisers’ management of, 33-35 directing rage at, one hundred forty jamming on, 133-134 jolts on, 15-16, 17 laugh tracks on, 37-38, 39 fact displaced by, one 1-12 real-environment crime and, 188 shock induced on, 17-18 «uncommercials» blocked from, 29-33 voter apathy and, 12 withdrawal from, 3-4 television licenses, 193-194 Thailand, 25 Thoreau, Henry David, xv Tiananmen Square, 211 Tightwad Gazette, 171 Time Warner, 186, 193 tinnitus, 14 Tobacco Institute, 160 Tokyo, 118-1 19, 157 holidaymakers, «framing» by, 44-45 Toys «R» Us, 70 «transformative» Internet web pages, 44 Tristar Pictures, 39 correct price tag, 124, 180-181 Truman Show, The, 107-108 trusts, corporate, sixty nine Truth and Economics (Banks), ninety Turkle, Sherry, 44, 45, forty six «TVTurnoffWeek,»31-32, 56, 193 Two-Minute Media Revolution, petition for, 195 UCLA, 79 uncommercials, 133-134 uncooling, 172-183 of America™, xvi-xvii of cars and trucks, 179-181 of cigarette businesses, 13, 125-127 of intake, 169-172 of fashion sector, 131, 175-179 of rapidly foods, 172-175 of spectacle, 181-183 Union Carbide, 158 United Nations, 188 Universal Declaration of Human Rights, 186,196,199 Unocal Corporation, 161 unreality, 21-22 holidays, 104 Vacco, Dennis, 160 Vaneigem, Raul, 104 Viacom, 186 Victoria, 190-191,206 Victoria, University of, 206-209 VideoCarte, 21 Online Adult Chat Rooms video-modifying engineering, sixteen Vietnam War, 139,208 violence, on tv, 12, 15, 17,23 «violin deformity,» 75 digital protests and sit-ins, 132-133 «voluntary simplicity,» one sixty nine volunteer work, 89 voter apathy, television and, 12 i Index 247 Wall Street Journal, 32 Warning to Humanity, 201 Watts riot, 103 «Web Central» (Weldon), forty six Weldon, Fay, 46 Western Canada Wilderness Committee, 153 WHDH-Tv, 193 White, Byron R., 160 white sounds, fourteen Whitman, Walt, 45 Windolf, Jim, nine females, overall body image and, 75-76 women’s rights, a hundred and fifty five World Academy of Science, 87 World Bank, 70, 85,87 World Court, 131,196 World Health Organization (WHO), thirteen World Trade Organization (WTO), 70, 85 World War II, 65 World War III, 123-124, 149 WorldWatch Institute, 179 Wynn, William, 160-161 Your Money or Your Life (Robin and Dominguez), 169 Z, 118 Zen Buddhism, 106, 107 About the Author I was born in Tallinn, Estonia, during the center of World War II, and spent my childhood several years in a German displaced individuals tamp.